The key to a successful program is data. What product mix works best? What is the optimal presentation quantity? How are your products moving from day to day?
The product mix is an area we believe that separates us from our competition. But instead of just telling you we do a good job, we’d like to show you.
This is a trend we found by analyzing sales trends on a weekly basis. At the start of the year, the Micro cords sold about the same as the Type C cords. So our displays were set to keep those two at about the same level. As the weeks wore on, and then into 2020, we noticed that C cords were beginning to outsell Micro at a nearly 2 to 1 margin. So, we proactively started adjusting our in-store inventory quantities, and sales went up for C charging cords even faster.